Starting out as a fashion and commercial photographer, Joel Lim has had the privilege of capturing images of celebrities both near and far—from his favorite muse, Joanne Peh, to the enigmatic Andy Serkis, who portrayed Gollum. Since transitioning into directing short films and commercials in 2016, Joel has worked with prestigious clients such as Estée Lauder, Wella Professional, Krishop, Sephora, and La Mer.

Joel has carved out a unique visual voice by forging strong emotional connections with his audience through evocative imagery and compelling performances. His latest ventures include his debut feature film, a theater-to-film adaptation titled The Karims, which is now streaming online. Additionally, he has recently released Dead End, a short film created to launch the X3D Virtual Production Studio.